Are Exhibitions/Trade Shows Still Relevant?
Marketing is changing; there is no doubt about that. Gone are the days when the only way to promote your business was sending out 100,000 leaflets and waiting for a response, or spending hours cold calling and hoping to catch somebody at the right time. Now you can instantly speak to a huge audience and analytically track how, why, when and where your customers are finding you, and adjust your marketing accordingly.However, there is still a lot to be said for putting yourself in front of people and having a real-life, face-to-face conversation. This is where exhibitions come in. They are a gre..
Should my SME be using social media?
The Media Lounge knows how perplexing the ever-changing digital world can be. Whether you’re a social media novice, or a digital guru, choosing which channel to use for your SME can seem daunting.Unfortunately it’s irrelevant whether you have 2000 friends on Facebook or get 100+ likes on your personal Instagram page - using social media platforms on a business level is a whole different ball game.We want SME’s to succeed and crack the digital world, which is why we have devised a two-part social media guide for beginners.Need?The first question that most people normally ask themselves..
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